Amsterdamski

Positioning and brand narrative for category leaders.

We build positioning and brand narrative for companies in AI, cyber and deep tech, around a truth only they can tell, told at the size of the company they are going to be.

Selected work

REAL

Brand·Positioning·Website

real.dev

REAL is transforming how global enterprises like CVS run tens of thousands of locations with AI. Brand and positioning, including visual identity and website.

Forever

Naming·Strategy·Positioning

forever.security

In stealth

Forever is reinventing endpoint security, backed by the most prominent founders in cyber and by leading cyber funds. Naming, positioning and strategy.

Decart

Creative·Launch campaigns·Social

Decart is a world-leading AI lab building real-time world models. Messaging and creative for the global launch campaigns.

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SpringAI

Positioning·Strategy·Product concept

SpringAI

In stealth

Veterans of elite cyber units building technology that defends democracies from weaponized AI, backed by leading defense fund Kinetica. Positioning, strategy and product concept.

monday.com

Positioning·Messaging·360 campaigns

monday.com is the work platform trusted by over 60% of the Fortune 500. Strategy, narrative and 360 brand campaigns.

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BlazePod

Positioning·Narrative·Full funnel

blazepod.com/pages/mini-kit

BlazePod is the training platform used by David Beckham, LeBron James and 100K+ athletes. Positioning, narrative, website and full lifecycle.

Blaise

Positioning·Strategy·Narrative

Blaise

In stealth

Founded by an ex-Lemonade team, Blaise is transforming how the world's largest insurance companies work with AI. Positioning, strategy and narrative.

Sett

Global launch·Narrative·Production

Sett builds the AI agents behind the creative of the world's top-grossing mobile games. Global launch, from narrative to production.

How we work

We work closely with the founders and the team on the vision, and sharpen it with leading international investors. Strategy, identity and content all derive from one harmonious process, grounded in truth.

Research

Selected clients

Decartmonday.comForever SecuritySpringAISett BlazePodREALElbit SystemsCognyte BlaiseKeshet International

Backed by

Sequoia CapitalBenchmarkBessemer Venture PartnersTLV PartnersPicture CapitalGrove VenturesKineticaArcadia Gaming PartnersSymbolNew York Life Ventures